Perfecting Your Pitch - Therese Gedda – International Keynote Speaker and Award-Winning Entrepreneur
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15 Nov Perfecting Your Pitch

A few tips to help you make sure that your pitch is the best it can be

In order to stand out, create a pitch that allows you to express your passion and make sure that you communicate the unique selling point of your offer. Remember the importance of making a great first impression, since you only have one chance to make one. Also, you may only be able to present your pitch and convince your most important investors, clients, or supporters once, so it’s vital that it is as close to perfect as you can make it the first time around. This is your chance to shine and persuade them that you and your product or service can benefit them in new and even unexpected ways.

When perfecting your pitch, keep in mind the following tips:

1. Your pitch should be clear and to the point, meaning that your audience should understand your core message right away.
You may only have a limited amount of time to express what you are doing and why, so try not to get too caught up in the technicalities and details of your product or service. Make sure that you are able to express your value proposition and your business idea in a few concise sentences.

2. Make sure the why and how behind your product or service is persuasive in the pitch.
Deliver your pitch with enthusiasm and create a hook, something that will be memorable later. This could be as simple as a catchphrase that sums up what is special about your product or service.

3. A good pitch is adaptable to any audience.
To create the most impact, try to modify your message for your listeners. For instance, try to have a technical pitch that could be used for members of your industry and also a simplified pitch without industry specific buzz words that anyone could comprehend. Keep in mind the value of mirroring your pitch to the type and tone of your audience and your environment. Also, try to make sure that you are addressing any concerns or needs that are specific to your customers, investors, etc.

4. You should preferably have versions of your pitch with differing lengths, allowing you to adapt it to any amount of time in which you find an opportunity to give it.
Sometimes you may only have 10 – 30 seconds while standing in an elevator or at an event to give your pitch. Other times, you may have a full 20-minute presentation where you can elaborate and go into detail. Either way, make sure you are prepared and ready for different scenarios.

5. Ensure that your personality shines through in your pitch. If you are presenting yourself in a professional and engaging way, often people will like what you are saying and want to be involved.
Make sure to include a bit of your passion and personality while you are pitching, as this will create a more dynamic pitch.

You can perfect your pitch by working on it on a continuous basis, and therefore, begin communicating your special value in an even more effective way. However, whether it is perfect or not, don’t worry too much and take any chance you get to present it to an investor or client. Once you are able to really pitch yourself and your product or service to an audience, you are on your way to success.