Explore the Future of Work, People First Company Culture, Workplace Engagement, and The High Achiever Mindset
 

Professional coaching can increase work performance by 70 percent.
Are you ready to accelerate your performance?

“ I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact.”
— Sridhar Iyengar, Founder and CEO at Elemental Machines
 
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Selected Media Features

 

Featured Speaking Engagements

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Executive Coaching & Performance and Achievement Coaching Programs – Designed for High Achieving Founders and Executives

 
 

Have you ever wished to have Yoda by your side, helping you choose between the million paths ahead? Have you ever wanted a co-founder to magically appear to help you make the hard decisions that keep you up all night? Have you ever wanted someone to do for you what you do for everyone else? Someone who sees your potential and has your back? These are just some of the ways Therése has been described by her founder and C-level clients on the journey they have taken together, as she made sure they received the support they needed.

Therése has been empowering High Achieving individuals for over 20+ years through transformative change programs where everything is done with a purpose. So the question is, what do you need? Each journey starts with a first step. Whom do you wish was on your side, as you make your way through your own hero’s journey?

 
 
 
 
 

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life.

– Jan Schnorr, Co-founder of C2Sense

 

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

– James Benedict, Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

 

She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therese with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends - a testament to her continued impact.

– Sridhar Iyengar, Founder and CEO at Elemental Machines

 
 
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Why is Customized Coaching Essential?

 
 

Every program is uniquely tailored around your values, your goals, your dreams, and your priorities. Every session is different, and the entire experience is designed to address the most urgent and impactful crossroads, decisions, uncertainties, and goals you have.

The longer the program, the more transformative it will be, and the more opportunities you will discover to address all aspects of your business and your life that contribute to your success, wellbeing and, satisfaction.

In comparison to our Cultural Design Programs that are delivered by our team, the Founder/Executive Coaching programs are uniquely delivered by Therese herself.

 
 
 
 

It’s not surprising her clients refer to her in the following creative ways:

CEO Advisor

Stand-in Co-founder

Founder Therapist

Yoda

Master Teacher

 
 

 

Specializing in supporting High Achieving Founders and Executives to Thrive

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What Clients Love About Our Delivery

 

Deep understanding of and experience with High Achievers’ and founders’ lifestyles and mindsets after working with 1,000+ over nearly two decades.

Strategic, operational, and tactical support for transforming company culture, leadership development, strategic direction and growth.

Actionable change with proven tools and frameworks aimed at achieving success, accelerating performance and increasing happiness.

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Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design  Programs

 

To give you a feel for what’s possible, please find three case studies from clients below:

 
 

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with annual revenue of 9.7 million USD. 

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This was followed by realigning the business operations and strengthening the commitment of their high performers and ultimately saving the business.

 
 
 
 

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US. 

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share. 

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. The steps that were taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times. 

Therése and the CEO’s continued collaboration led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the Founders for a profitable exit.

 
 
 
 

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US. 

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business. 

Result: The first step was identifying the key issues, which were connected with board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO to develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. They work together resulted in successfully closing the funding round with a 9.5 percent equity stake and renewed confidence in the CEO from the board and company.

 
 
 
 

To change anything, we need to have the courage to acknowledge our current reality and to make the decision to thrive.

 
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Meet The Founder/Executive Coach

Therese brings 20+ years of experience within business culture, leadership, and entrepreneurship to her executive coaching practice, where she built frameworks in transformative change.

 

Therése Gedda is an award-winning entrepreneur and the Founder and CEO of Reimaginez. Today she brings 20+ years of experience within entrepreneurship to her executive coaching practice, where she built frameworks in transformative change. She's also an internationally sought-after speaker on topics such as Company Culture, the Future of Work, and the High Achiever Mindset. Therése has been named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics. She is the recipient of the prestigious SKAPA award, given in memory of Alfred Nobel, which is awarded to leading founders.

And she has inspired 30,000+ people in over 10 countries, engaging with audiences of 5 to 5000 at conferences such as TEDx, Web Summit, and TNW, as well as invitation-only events organized by Apple and LVMH. Offstage, Therése has been featured in NBC News, CBS, TNW, and CoFounder Magazine, to name a few.

After more than a decade as a Performance and Achievement Coach, Founder/Executive Coach, and Keynote Speaker, Therése founded Reimaginez – the award-winning company specializing in designing, re-designing, and scaling culture successfully. They help founders and executives to attract, keep, and lead High Achievers as well as living as high achievers themselves through executive coaching, assessments, workshops, and cultural consulting. While everyone else is focused on technology in the Future of Work, Therése's focus is on empowering companies and High Achievers to thrive in the context of disruptive changes in the workplace. It's time to put people first.

 
 
 
 

A Selection of Endorsements

 

Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 15 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach.

While I’ve worked with other “coaches” in the past, none of them had the extraordinary and rare combination of skills and experience that I found with Therese:

She’s a founder herself.

She’s worked with an international cohort of clients (giving her a uniquely diverse perspective), she’s a sought-after keynote speaker on business culture and lifestyle design (which are key for any entrepreneur or executive). Her programs are rooted in a behavioral science framework that allows each client to have a highly curated plan to achieve lifestyle and professional leadership goals; she then coaches you within a support structure that helps you stay accountable and ultimately catalyze the transformations you are seeking. By teaching you how to design and scale a strong culture, she shows you how to align the key pillars of leadership, recruitment, and strategy to grow your business.

She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therese with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends - a testament to her continued impact.

Sridhar Iyengar, Founder and CEO at Elemental Machines

 
 

Therése has the ability to identify the smallest things that make you thrive and grow as a person both professionally and personally.

Jonathan Danemo, Analyst at Vinnova

She is also an advocate of entrepreneurship and has helped countless people on their path to building their business.

Jakob Persson, Co-founder and CKO at NodeOne

 
 

Therese is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky.

With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to peak performance as a leader and high achiever.

I’ve had the pleasure of seeing her on stage several times, delivering a keynote speech at an exclusive conference in Stockholm, as part of a thought-provoking panel at an international book launch, and a workshop to coach and motivate the business elite of the American Chamber of Commerce in Sweden.

Therese is incredibly articulate, insightful, and inspiring. On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives.

Amanda Evans, COO at InnSpire

 
 
 

She is also an exceptional facilitator and contributor: sharing her extensive knowledge with high energy and charisma, paired with professionalism and a genuine interest in making individuals excel.

Annelie Sule, Innovation and Business Development Manager at Umbilical Design

 
 
 

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life. I was originally introduced to Therése by a fellow founder when I was evaluating which direction to develop my career, and how to be happy and successful in my professional and personal life – while being well-aligned with my values and long-term goals.

Therése combines the experience from working with many other founders and being a founder herself with an incredible ability to connect and identify the underlying aspects to work on and to draw strength and energy from.

With her help, I got more clarity on aspects and areas that I’d like to be important in my life, on my strengths, and my values. Additionally, she taught me techniques, and we adjusted them to my individual needs to take the next steps with more energy, clarity, and ultimately more success.

Therése is exceptional at custom-tailoring her frameworks and individual advice to create an immediate as well as long-lasting impact. I couldn’t be happier about working with her and have recommended her to many founders and other High Potential and High Achiever friends and colleagues.

Jan Schnorr, Co-founder of C2Sense

 
 
 

Therése has motivated people all over the world to reach their goals in both their personal and professional lives.

Stefan Engeseth, Guest Professor and Author

 
 
 

Committed, empathetic, determined, conscientious, generous – the words to describe Therese brilliance are many. I’ve worked with Therese in two capacities: as a fellow consultant in strategy and business development projects, and as a founder coach when I started my own company. As a consultant, she is what I call a “straight shooter” – someone with incredible intellectual horse-power and sound reasoning – with a deep understanding of people and team dynamics. This translates into the kind of leader that sets clear goals, priorities, and execution plans, while keeping the team connected and motivated.

As a coach, this rare combination of clarity and care stands out again. Therese has the clarity (and stamina) to sort through chaos effectively and the real care that makes people reconnect to their values and mission.

From a single session with Therese, you can expect to go from lost and helpless to grounded and energized. She gets people out of their narratives and into the present, and the focus needed at the moment to co-create with her the strategies, tactics, and action plans needed to make the most of the current opportunity. I call her my stand-in cofounder for a reason.

Raquel Rojo Calderón – Leadership Advisor, Strategy and Culture Consultant

 
 
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Curious to learn more about the format of Performance and Achievement Coaching?

Regardless of where you start today, getting greater clarity into your values, goals, and priorities is the foundation of lifestyle design. When we align our mindset and actions with what matters to us the most, we thrive. Performance and Achievement Coaching is designed to help you achieve that. To maximize your performance. To achieve your goals. To excel as a leader. To make the right business decisions to grow your company. Just imagine feeling a greater sense of clarity, direction, and excitement every day.

 
 

All our one-on-one coaching sessions are personalized and focused on empowering you to come closer to your full potential. The sessions are not only targeted on your role as a leader and High Achiever but can also include exploration and conversations on your company's culture, growth strategy, and operating model.

We are uniquely focused on you, the High Achiever and aim at transformative change on a professional and personal level using effective techniques from mentoring, advising and coaching combined.

 
 
 
 
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Source: International Coach Federation

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